Naturally, if a customer has more knowledge about a certain product and is content with the information provided, there is a higher chance for them to buy it rather than buying something that they either haven’t heard about or haven’t seen yet. One of the key factors that influence the consumer perception is the exposure to the products. They are now doing really well and essentially have become better in some aspects and hence, perception has become reality. How this becomes reality is that the one with the great perception gets more business, more experience and is more successful – at least financially. The other simply works hard, possibly is very good (maybe even the best) but because they are quiet, don’t market themselves well, the perception may not be that they are the best. One is great at marketing and gives the perception of being the expert. We want to put out our best qualities to present ourselves in the best possible light. Sometimes, businesses use trickery or manipulation to achieve this, though usually get caught out. The business needs to make sure that they produce advertisements that are relevant enough to convince the customer. Let’s take a look at the various reasons of the importance of perception in business:įor a consumer, it is important to know what they are investing into is worth it and for this, the business needs to market itself to prove them right. It is an extremely important aspect of business particularly when it comes to marketing It plays a huge role in shaping the way we define and do things within our social life, our personal life and undoubtedly our business life. Perception holds a much deeper meaning than we can imagine. Are you perceived as cheap and nasty or exclusive and expensive? Are you perceived as an expert and experienced or a newbie who has no idea of what you’re doing? Perception is incredibly important in business.
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